Senior Brand Marketing Manager
March 2019 – Present
Pune Institute of Business Management (PIBM) · Pune, India
- AI workflow implementation
Introduced a GenAI-powered ad creative pipeline saving 2–3 hours daily; built a custom GPT trained to convert student photos into professional leadership portraits, eliminating 7–8 hours of manual image editing per week across the design team — reducing a multi-day process to near-instant output.
- SEO & web growth
Grew institutional website traffic by 40–50% through SEO restructuring, content architecture redesign, and a full UX overhaul; using AI-assisted development workflows, compressed website redesign and launch cycles from several weeks to hours — end-to-end owning strategy, content, design coordination, and QA.
- Campaign & revenue impact
Designed and executed full GTM for 20+ academic programme launches — brief, landing pages, SEO, and lead campaigns across Google and Meta — directly contributing to admissions revenue; delivered 99%+ of all projects on time and within budget across 6+ years.
- Budget & vendor management
Owned a ₹30–40L annual vendor budget across print, OOH, and digital production; restructured content management from unstructured ad-hoc workflows to a platform-wise structured pipeline, significantly reducing briefing-to-delivery turnaround times.
- Team leadership
Directed a 21-person cross-functional team spanning digital marketing, graphic design, and web development; introduced structured brief and workflow systems that reduced revision cycles and improved output consistency across all departments.
- Digital & print media ownership
End-to-end managed the print media funnel from strategy and content development through design and final delivery; led all social media content planning, improving copy quality and platform-wise structured publishing cadence.
